Working with the right blog platform can help you to create an engaging, stylish and broad-ranging online presence. A blog is so much more than putting up general musings about your day or speaking up about topics that interest you. It is a powerful and effective marketing tool, and it can turn out to be a great companion piece to your overall online efforts. There are a lot of different platforms out there that can be used to get you up and running, but the top 3 represent some of the most widely used, feature-rich and accessible ones to consider.
WordPress is by far the most comprehensive and flexible blog platform to date, and it is absolutely free to use and enjoy. While they do offer a host of premium features, their standard free options provide more than enough goodies that will more than satisfy most users. It is an open-source platform, which means that developers can add apps, features, widgets and add-ons which can be used to customize and personalize a blog in virtually limitless ways.
It is also very easy to use, and companies both large and small use WordPress to connect with and grow their audience. You can use it to feature products or services, provide updates or offer information that your customers will find valuable. It is a great way to add content, connect with your social media platforms and use as a bridge or a replacement for your website. It is free, easy to build and maintain, and WordPress also comes with a ton of resources that can help you to optimize your blog as a way to promote and market your business.
You can make changes, updates and publish from your smart phone or tablet, and you can also take advantage of doing so in over 50 languages with the click of the mouse. There are also a host of analytical tools that can be used to monitor progress and get under the hood to tweak and optimize your blog for search engine and social media visibility. You can monetize it with the click of a mouse as well, and these are just a few examples of the limitless possibilities which are available on this free and ever expanding platform.
Google’s Blogger or Blogspot as it is also known is still a popular blogging platform despite that its features are not even close to what WordPress offers. It is a very basic, straightforward and simple tool that is ideal for beginners and those who simply want to journal or add photos, videos, product information or links. It comes with a limited amount of templates, and users do not have the ability to incorporate a lot of cool features or add-ons that are available elsewhere. But, it does come with its own set of distinct advantages.
First, since it is owned and operated by Google, posts will index and show up in search results faster. It is also hosted by Google, which eliminates the need for bloggers to find their own hosting provider. Finally it is virtually hack-proof since Google’s security controls are some of the best there is. You can also monetize Blogger and use it as a way to link back to your site, and you can also incorporate social media in with this platform as well.
Tumblr provide users with a range of cool features that include a very easy to use interface, and a layout and a range of options that promote sharing. Photo bloggers and those who love to share audio, video or voice files will love this site. It comes with its own set of development tools, templates, buttons and gizmos that make this a great way to compliment your social media setup. You can cue posts, call in an audio post and even customize it to work great with smart phones.
Share photos, files, short comments and use it as a way to connect your followers and customers to your products, services or ideas. It has a lightweight platform and interface, and it is perfect for those who want to post and go.
Tumblr is like a cross between a blog, Twitter and Facebook all in one, and you can connect all three as a way to keep your business in real-time circulation in social-media happy circles. It is ridiculously easy to use and create, but it is intended for more light-weight and supportive uses as opposed to the comprehensive and well-rounded benefits that are found with WordPress.
Blogs are ideal ways to offer quick updates, keep followers in the loop and market your products and services easily. Choose one or all three of these blogging resources and you can seriously round out your online presence and create a strong following. Explore these and other platforms and learn more about how easy it is to incorporate blogging as you develop and grow your online presence.