Marketing your business online is the single and most important thing that you can possibly do. Whether you are running a bakery, tire repair shop, restaurant or online store, getting the most out of the marketing potential the Internet has to offer is key to your current and future success. The good news is it is not that difficult once you get the hang of it, and it hardly costs any money either. But, it does take time and you need to be consistent with maintaining an online presence that will capture and retain the attention of your customers. The world of business has changed thanks to the smart phone, and you need to get on board if you are going to succeed.
The single and most important thing that you can do is to create a Facebook page for your business. Many of your customers, friends and associates are on there already, and you need this tool in order to stay in contact and get your message to them effectively. You also need to create a blog that you regularly update, have a simple, yet professional website as well as a Twitter and YouTube account. Starting a Google+ account will also help. Take advantage of these tools and you will be amazed how many people will connect with you and your business simply by having an online presence and doing little else.
You can post a video about your business, upload and tag photos of your products, share them with your customers and watch your network expand like wildfire. Connecting them all together and making semi-frequent posts that are not annoying or irritating will help to cement your company and establish your reputation. You can get feedback from customers, improve your level of service and find out more about what they are looking for and how you can meet those desires. Social media is revolutionary both for personal as well as business use, and it is so easy to get started. Don’t miss this huge opportunity to establish your business and expand your reach.
You can post deals, discounts, special offers to customers-only or new customer promotions and watch the orders trickle in. Your local business will grow as people within convenient driving distance visit your store because of something they saw on their friend’s Facebook wall. It happens like this all of the time, and it should be happening to you as well. Market yourself and your social media presence on your receipts, menus, coupons, pens and even bags if possible. Market your online presence when sponsoring local events, and always pass out business cards or share contact information with people you meet in the street, at the train station or at the grocery store.
Getting people connected to your social media presence is the best and most effective way to broaden your horizons and grow your business. Do it well, and you be amazed at how easy it is to make money simply by making a post, comment or uploading a photo.