Getting more views to your website can feel like the most daunting task, especially when you consider the millions of websites that people on Earth can choose from – how do you not only stand out, but how do you get noticed when there’s so much to click, read, and watch on the World Wide Web. This is where the importance of a business in having a good website is the most significant step.
Viewers and customers don’t just magically find your website – your lone URL is like a needle in a haystack unless you multiply the number of needles through various networking and online methods to help spread the word around to other websites, forums, and databases.
- Utilizing SEO
Search Engine Optimization is the most popular method for increasing organic traffic to a personal or professional website and a well-structured SEO can automatically bring additional results within a short period of time.
An understanding of search engines, along with their metrics and ratings, and how they affect things like content, copy, and quality of information all play a big role in a website’s rank and how it performs on search engine websites, especially Google (which accounts for a major percentage of all internet search traffic).
- Social media’s benefits
Websites like Facebook, Twitter, and Pinterest can be the least expensive and most readily available platform to boost a website on. In today’s technology savvy community, almost every person in the world has some form of social media usage on a daily basis – this means that the information online can reach out to a much larger audience in a shorter amount of time.
Options include linking sites like Facebook or Twitter to your website to lead people or creating advertisements and boosting them can impact the amount of traffic generated. Building an image this way will not require too much work for the large amount of views in return.
- Paid advertisements
Different advertisements that pay based on each click – including Google Adwords and Yahoo Search Ads – are effective strategies since they direct potential customers based on their search criteria. It’s also possible to find web marketing agencies or professional consultants who can help minimize additional costs that may arise from bidding for these advertisements.
Hiring a third party to help can also be useful while you pay for the number of people who click the link to your website.
- Videos saved the online star
Watching videos has become a big part of online searches and its key to take advantage of this by hosting short videos on your website that are, at least in some way, connected to what your website offers.
You can then boost the video through sites like YouTube to attract more visitors to your website. With a few adjustments over time as it gains exposure among the internet community, the website’s popularity will eventually see a boost.
- Networking with the right people
In a similar fashion to SEO strategy, it’s beneficial to creating relationships with influential writers and personalities that can provide expertise based on your website. You can invite them to write about you, your activities, and provide links to the website to their regular followers.
In many ways, you are simply riding on the coattails of their online popularity and user base. This also allows access to connecting with their followers and eventually build towards maintaining them as the next challenge.
- Building mutual partnerships
A key tip is to market other websites in return for them doing the same for yours in a symbiotic relationship of sorts. This can be done in a variety of ways, like inviting popular writers (mentioned in the previous tip) to write guest posts.
There are also newsletters that feature your partner’s information and allows them to feature your information on theirs in return. Social broadcasting also allows selling information about your partners’ website and allow them to do the same in return.
Just like the old saying, “I scratch your back, you scratch mine.”
- Social bookmarking
Websites like Reddit, Digg, and Delicious allow users to bookmark a website that catches their interest and allows other people to vote on those links. For you, this means that you are able to develop unique and intriguing content.
The next step is for your content to be voted up by as many people as possible, which in turns makes it become more popular in the long term plan.
- Forum posts
With so many forum pages and online groups, they can include a variety of professions and people from different industries that can easily support your goals for the future. Posting relevant information about your website through these sits assists in reaching out to as many people as possible.
It’s best to start getting involved and engaging to help increase popularity and build a personal brand bin addition to the exposure for your website.
- The power of link baiting
This trick involves the creation of interesting and entertaining content that will automatically attract people to your website with their personal blogs. Sometimes by only posting a portion of the content and a link to continue reading.
The first step is to create content that catches the eye of an audience, followed by publishing the content to gain popularity, which will lead readers to other links that lead to your website to increase traffic and awareness.
- Article marketing
This new approach, while proven as an effective method, is where you write small articles which include small information about yourself and a link to lead people to your home page. The key is to write interesting headlines and shorter articles that leave the reader wanting more and leading them to click the link to your website.
This is where you focus on not writing too long and risk boring the reader since you only write one article that ends up on several blogs and websites attached to your network of influential writers/bloggers.