In just ten days, Bryan Harris managed to earn $220,750 by selling his self made course online. It sounds almost too good to be true, but Harris talks openly and honestly about his experiences and the steps that led to his significant success in his blog. “This took a LOT of work,” he writes. “So if you’re looking for a way to make a bunch of money quickly, you’ll be disappointed.”
However, for those looking to make honest money for honest work, Harris takes you through each of the most important steps. Firstly, overcoming your fears. Harris dealt with fear every day leading up to the launch of his course, but pressed on anyway. “Your fear is stupid. Your fear is irrational,” Harris insists. “IGNORE THE FEAR.”
Once you have managed to put your initial qualms aside, you can get to work on creating and marketing your course. Harris himself spent 90 days and 500 hours of work to create his course in full, following four important phases:
- Decide on the course topic
- Find the people who are willing to page for the course
- Create the course
- Launch the cause (to those people who are willing to pay)
The most difficult of these steps is definitely number two: how do you find people willing to pay for a course that you have not yet created? Harris goes into more depth in his blog.
Finding people to pay you before you create the course
Harris found and made a list of people who were interested in purchasing the course (based on the topic he decided upon in phase one), sent off a product hypothesis to these people and then sent a follow up pre-order link to those who said they were interested. Only if he received 10% positive feedback would he create his course.
This way, he would not have to spend months toiling away on a course that no one would be interested in purchasing.
Harris asked the people who are interested in purchasing his course to fill in a specially designed survey about their opinions and asking for feedback but, most crucially, he included the question ‘Do you want to buy the course’? To those who replied in the affirmative, Harris sent a follow up email with details for buying the course in advance (for a discounted price, of course).
This way, there was no way that Harris would not have enough interest in his course to be able to spend time and effort getting it ready for launch: he already had a captive audience willing to invest in the product he had to offer. This, Harris reminds his readers, is an absolutely essential step in creating a successful course that can earn you a lot of money. “There is ZERO excuse for creating a product that falls flat on its face,” he writes, as long as you follow his strict guidelines and play it safe.
“What’s in a name?”
Harris also discusses the difficulty of coming up with the right name for his course as he talks about how he developed and made his product. One very important step that he describes is listing other names of similar courses that are very successful and then asking the following questions about each of the names:
- Do I like it?
- Is it short and sweet?
- Can I use a similar name for my own course?
- Is it descriptive? (Does it say what the course is about?)
Harris then modeled his own course’s name ‘Get 10,000 Subscribers’ on the name that he liked the most and that fit all the criteria above (‘Get 10,000 Fans’).
Creating the actual course and launching it
Creating your course will take time and effort, but if you want it to be good and stand out from the rest, this is to be expected. Harris has some great advice to give on how best to create a course that is attractive to your buyers and easy to use, advising others to make their lessons bite sized. If they are too big and unwieldy, the people who are trying to use them will almost certainly give up half way through and not want to come back for more. Harris suggests breaking up bigger lessons down into smaller lessons focusing on a smaller number of ‘action items’.
Harris also insists that you spend the vast majority of your energy on creating your course rather than on sorting out your launch strategy. “No amount of sales videos,” Harris insists, “will magically turn your crappy product that you audience is not interested in into a $100,000 payday”. Harris instead attributes his course’s success to the 500 hours he spent creating his course rather than the 12 hours he spent on his launch strategy.
In his initial launch email, Harris offered his subscribers 15% off of both of his full pay packages within the first 24 hours. Giving your subscribers a time limit, Harris insists, is essential. This email was followed by two more to remind the subscribers of the limited time offer. Harris soon discovered that the majority of the sales came just before the deadline, making it one of the most important parts of his launch strategy. Introducing other deadlines throughout your launch period can help to spike interest and therefore help you sell more copies of your course.
The final stage of the launch is the close of the launch. Getting client testimonials is a key part of getting this to be successful. The second important part of the close of launch is the deadline that you must inform your subscribers about. Remember to send out two reminder emails before the 24 hour cut off period.
After the launch sequence
Finally, Harris describes the ‘post-launch’ sequence’: what he did after the last deadline. Perhaps his most important piece of advice is to never close your cart even after the launch sequence as come to an end. He ended up earning another $48,000 after the cart would have been closed.
It is hard work, but earning $220,750 in just ten days is possible.
For the full step by step breakdown of the launch check out Bryan’s post here.