If you inquire from any business owner, whether online or offline, what their greatest wish would be, it would probably be to have more customers. The best way to get more customers is to access potential customers, or draw traffic into your shop, whether brick and mortar or online, in order for them to see what you have to offer.
There are several strategies that businesses use to drive traffic to their online stores. Below are some of the strategies used.
When going for ads, whether paid per click ads or paid searches, social media ads or display ads, remember that the main purpose is to build your brand and let people know what you have to offer. If you are going to pay for ads, it is important that you not only get traffic, but you get traffic that easily converts into new or returning customers.
- Use social media
Depending on the market you are targeting, different social media platforms will suit your needs better. Additionally, you shouldn’t just join social media platforms for the sake of just joining; you need to be active on social media as well.
- Vary your content and monitor the differences
When writing content for your blog, it is important to remember that there are no hard and fast rules on the best type of content to write. Different audiences will prefer the content in varying length and formats.
It will be prudent of you to try different types of content length, both long and short, videos, infographics or data dense content and even memes in order to determine what works best for your audience.
- Come up with catchy and irresistible headlines or topics
If you want to drive traffic to your website, one of the best ways to do so is to entice people to your website with catchy topics. At the end of the day, your website, let alone your content, will be unread or unexplored if you don’t make any effort to let everyone know that you have products, services or content that is relevant to them.
- Pay attention to organic SEO
Search engine optimization is still one of the most influential ways to drive traffic to your website. It may take a lot of effort to do so, but once you begin getting results for your work, it can be very satisfying, and better yet, it will have a snowball effect that will drive more and more traffic to your website.
Make use of long tail and broad keywords to strike a balance between specific and general keywords, and therefore drive traffic to your website.
- Blog or have your content hosted on popular sites
If you want to attract new traffic and leads with a high conversion rate to your website, it will be a good idea to have your content hosted on popular websites. Securing a guest post on a popular site, especially a site that is related to your business, will let the hosts audience know that you exist and that you have great content they can enjoy.
The result is usually a large inflow of traffic to your site with some of your new audience becoming your new loyal customers.
- Reciprocate and have others share their content on your site or blog
The same way you were a guest on someone else’s popular website or blog is the same way you should host different website owners with content relevant to your website. If anything, you will have additional content on your website, and you could also learn a thing or two from your guest. Additionally, you could also gain access to a new audience, and therefore added traffic.
- Look for referral traffic
Instead of persuading other website owners to have links on their websites that link back to your website, it may be better to have popular websites refer your content to their audiences. This referral traffic can be the source of a large inflow of traffic to your website.
- Have a good internal linking structure
If you ensure that the internal links between different areas of interest within your website are properly done, you will not only improve your websites SEO, but you will also create a great user experience for your customers, which will lead to customer retention and more traffic and clicks to your website.
- Have a robust email marketing campaign
Email marketing should not be ignored under any circumstance as a great driver of traffic to websites. Email is still by far one of the most effective internet marketing tools that drive traffic to websites because if done well, it makes its audience feel the personal interaction with a targeted marketing campaign, among other reasons.
- Use responsive web design
Good web design should not be ignored. Responsive web design means that content can be viewed seamlessly on different devices of different screen sizes and different resolutions. The content is also optimized in order to load as fast as possible and therefore enhance the user’s experience.
- Analyze data and make decisions fast
Another effective way to drive traffic to your website is to analyze data received through different internet marketing campaigns and use the data to make the marketing campaigns more efficient. Tools such as Google analytics can be used to come up with analyzed data.
- Make use of aggregator sites to share your content
Once you create content, be sure to spread the content to as many people as possible. One such avenue to make use of is an aggregator site like Reddit that can reach large numbers of people quite efficiently. Just make sure that you do it tastefully in order to avoid getting banned from these sites.
- Use different forms of content including video and podcasts
Finally, make use of different types of content including instructional videos, infographics, audio podcasts and even interviews, in order to get your audience the content that they yearn for in the package that they would best prefer.
If your audience has content that they just can’t stay away from, you will have ever increasing traffic to your site due to referrals and sharing.
Mildred J. Murphy has been a freelance internet marketing expert for the last 12 years. She also writes useful tips on debt relief having gone through debt problems and emerged more financially prosperous. To know more about debt relief visit our site.